The Buy With Confidence scheme was first launched by Hampshire Trading Standards in 1999. At around the same time, Devon Trading Standards initiated a similar scheme called 'CustomerFirst'. The two schemes became successful, and were also adopted by neighbouring Trading Standards Services. As the schemes grew larger and began sharing information, it became clear that there were benefits to working together under the same rules and branding.

 

Buy With Confidence is run through the cooperation of a number of Trading Standards Services. We consider that Trading Standards has the right expertise and motivation to offer a scheme which offers genuine benefits consumers and businesses. Accordingly, the Buy With Confidence scheme is administered by local authority Trading Standards Services directly, and is not outsourced.

 

In order to become a Buy With Confidence member, a business must first apply or be recommended to join the scheme and must then pass a set of tailored background checks. Membership of the scheme is not given lightly – amongst other checks, each applicant will have their complaints history reviewed and will receive a visit from Trading Standards. Good references are required from previous customers and applicants must agree to abide by the scheme's code of conduct, which requires them to follow the letter and spirit of the law. Criminal records disclosure may also be required in some circumstances.